Mark Lilley
- Mar 20, 2023
- 3 min
Distinguishing between visual identity design, brand recognition, branding, and a brand.
Tackling concepts that can mystify even the most seasoned of marketing professionals.
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Mark
- Nov 10, 2022
- 2 min
When bad branding is bad for business
There's nothing complicated about it. Losing business can be a consequence of ineffective branding.
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Mark
- Sep 13, 2022
- 1 min
Perception is Everything
Creating disruption in the current market creates credibility and desirability for your business.
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Mark
- Mar 31, 2022
- 6 min
How a City Boy Got Dirty
Recently, I attended the AgTech Innovation Summit in San Francisco. That sentence alone would not be very exceptional by itself, but when...
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Mark
- Nov 6, 2021
- 3 min
A RANT: Why asking for public consensus on logo concepts doesn't work.
Asking social media strangers to decide your clients logo? Please don't.
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