

Mark Lilley
Mar 20, 20233 min read
Distinguishing between visual identity design, brand recognition, branding, and a brand.
Tackling concepts that can mystify even the most seasoned of marketing professionals.
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Mark
Nov 10, 20222 min read
When bad branding is bad for business
There's nothing complicated about it. Losing business can be a consequence of ineffective branding.
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Mark
Sep 13, 20221 min read
Perception is Everything
Creating disruption in the current market creates credibility and desirability for your business.
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Mark
Mar 31, 20226 min read
How a City Boy Got Dirty
Recently, I attended the AgTech Innovation Summit in San Francisco. That sentence alone would not be very exceptional by itself, but when...
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Mark
Nov 6, 20213 min read
A RANT: Why asking for public consensus on logo concepts doesn't work.
Asking social media strangers to decide your clients logo? Please don't.
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