Distinguishing between visual identity design, brand recognition, branding, and a brand.
Tackling concepts that can mystify even the most seasoned of marketing professionals.
Let's talk about how a logo is not a brand.
Businesses and organizations come to me and my company, Factus Creative, asking for “a new brand.” They often want to change their logo,...
Insights with Jimbo Lord
About Jimbo & Jules After suffering through years of chronic pain and Lyme disease, Jimbo and Jules set out to heal themselves naturally....
Insights with Lindsay Hampson
About ThisRock ESG ThisRock is on a mission to show 1,000 small and medium enterprises (SMEs) and their 10,000 employees over the next 3...
When bad branding is bad for business
There's nothing complicated about it. Losing business can be a consequence of ineffective branding.
I don't care.
I DON'T CARE. It's never too late to be part of the growing solutions to improve the world. And that's what I'm doing. I've arrived at a...
Insights with Tamara Leigh
EIO Diagnostics helps dairy farmers stop mastitis infections before they start.
Perception is Everything
Creating disruption in the current market creates credibility and desirability for your business.
Insights with Ronald Katamba
About the company Jaguza farm management operating platform is developed to work with you, not only displaying animal information but...