I DON'T CARE.
It's never too late to be part of the growing solutions to improve the world. And that's what I'm doing.
I've arrived at a place in my life where I can merge my lifelong passion for branding and design with an emotional and personal desire to leave a thriving legacy for future generations.
Having children of my own, I have been trying my best to go beyond "good intentions" and instill these values to them now, and not without urgency. We are saddened to see plastics strangling our ocean's rich ecosystem and our blue skies being polluted, and everything in between.
I'm committed to ongoing and intentional education of essential matters like sustainability, benefits of ESG, net zero, responsible living, and becoming a change agent. Even with small steps to start.
To this end, I am devoting my business (niching, if you will), to helping businesses focused on sustainability attract customers with shared values.
How will your business benefit?
By communicating your ethos through impactful visual identity and messaging. Better identities, branding and messaging translates to better brand visibility and increased awareness.
Visibility usually gains success with memorable and distinctive visual branding that delivers recognition, credibility and longevity.
Which translates to better sales, loyal customers and attracts investors and more humans with shared values.
And increased awareness often come in the forms of website visits, social media likes, mentions and shares.
"Socially responsible companies cultivate positive brand recognition, increase customer loyalty, and attract top-tier employees. These elements are among the keys to achieving increased profitability and long-term financial success." //Investopedia
It's my desire to work, collaborate, and partner (as a joint venture) with like-minded, compassionate enterprises who give a damn about what we can be doing better for the planet, and use my visual and creative strengths as a platform to help businesses achieve genuine transformational change.
I have a responsibility to contribute to the preservation of treasured resources for the benefit of all life on this planet.
Climate change is real. The more people who have an awareness of sustainability, the better we can tackle our ecological crises'.
And I DON'T CARE if this uncomfortable reality ruffles a few feathers, mostly politically, if it means continuing the discussion. Ignorance is not acceptable.