The Full Story
The Genesis of Factus
Based in Denver, Colorado, Factus was born in 1984 when I was paid for my very first monogram logo for a lawyer in college. I wanted a cool name for my side gig and I came up with Factus Maneuver because it sounded Latin for "true movement", which is what I considered my unique design style to be. Over the years, I've continued to use Factus for my freelance and now my own branding design business, which became an LLC in 2016. After a sunny career in corporate design (agencies, in-house and marketing departments) I decided to make my dream come true.* Oh, and the actual definition of factus?
Factus (Latin) v: 1. to bring forth; 2. create, bring into existence; 3. compose from imagination
Hello! My name is Mark and I'm an inventive creative with an alarming fascination for all things logos since I was about 10 years old. Raymond Loewy was my first major influence in the realm of this visual discipline.
A forward thinker, I am continuously learning and growing as a graphic designer, but with an appreciation of design of the past. This includes a love of classic cars, vintage trailers, and the design and typography of an era gone by. I care about aesthetics in the world. I want everything to look good. And it will be my number one priority to create an original identity for you that will distinguish your business from your competitors.
As a single father of two young boys, grounded in my Christian faith, and a fifth-generation Colorado founding native, I've had the delight of growing up and living in one of the most beautiful, outdoor, activity-rich locales in the world.
Factus exists to strategically help businesses achieve measurable success by creating a distinctive brand that delivers recognition, credibility and longevity, which translates to better sales, loyal customers and attract investors.
Factus strives to create highly memorable identities and be a contributor to the advancement of pleasingly aesthetic brands throughout the world in the most positive way possible.
My Promises to You
I promise to conduct my business with character, honesty and strong ethical principles.
I promise to value and understand the feelings of my clients, vendors and others I interact with.
I promise to hold myself to the highest degree of excellence and accountability while working for you.
I promise to treat clients with dignity, listen, build trust and take concerns seriously.