![](https://static.wixstatic.com/media/29154b_5e467755e7414779b03b9e0ad7d1888c~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/29154b_5e467755e7414779b03b9e0ad7d1888c~mv2.webp)
![Let's talk about how a logo is not a brand.](https://static.wixstatic.com/media/29154b_5e467755e7414779b03b9e0ad7d1888c~mv2.jpg/v1/fill/w_356,h_267,fp_0.50_0.50,q_90,enc_auto/29154b_5e467755e7414779b03b9e0ad7d1888c~mv2.webp)
Mark Lilley
- Jan 29, 2023
- 2 min
Let's talk about how a logo is not a brand.
Businesses and organizations come to me and my company, Factus Creative, asking for “a new brand.” They often want to change their logo,...
6 views0 comments
![](https://static.wixstatic.com/media/29154b_6dca35251eb245ed8c26f202a38fb457~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/29154b_6dca35251eb245ed8c26f202a38fb457~mv2.webp)
![When bad branding is bad for business](https://static.wixstatic.com/media/29154b_6dca35251eb245ed8c26f202a38fb457~mv2.jpg/v1/fill/w_356,h_267,fp_0.50_0.50,q_90,enc_auto/29154b_6dca35251eb245ed8c26f202a38fb457~mv2.webp)
Mark
- Nov 10, 2022
- 2 min
When bad branding is bad for business
There's nothing complicated about it. Losing business can be a consequence of ineffective branding.
6 views0 comments
![](https://static.wixstatic.com/media/29154b_0e210cb0f21c4f2b996b20ed86c0cacc~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/29154b_0e210cb0f21c4f2b996b20ed86c0cacc~mv2.webp)
![Perception is Everything](https://static.wixstatic.com/media/29154b_0e210cb0f21c4f2b996b20ed86c0cacc~mv2.jpg/v1/fill/w_356,h_267,fp_0.50_0.50,q_90,enc_auto/29154b_0e210cb0f21c4f2b996b20ed86c0cacc~mv2.webp)
Mark
- Sep 13, 2022
- 1 min
Perception is Everything
Creating disruption in the current market creates credibility and desirability for your business.
4 views0 comments
![](https://static.wixstatic.com/media/29154b_7963f1cdc8b24af69edde04e2a75acf6~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/29154b_7963f1cdc8b24af69edde04e2a75acf6~mv2.webp)
![How a City Boy Got Dirty](https://static.wixstatic.com/media/29154b_7963f1cdc8b24af69edde04e2a75acf6~mv2.jpg/v1/fill/w_356,h_267,fp_0.50_0.50,q_90,enc_auto/29154b_7963f1cdc8b24af69edde04e2a75acf6~mv2.webp)
Mark
- Mar 31, 2022
- 6 min
How a City Boy Got Dirty
Recently, I attended the AgTech Innovation Summit in San Francisco. That sentence alone would not be very exceptional by itself, but when...
58 views1 comment