

Let's talk about how a logo is not a brand.
Businesses and organizations come to me and my company, Factus Creative, asking for “a new brand.” They often want to change their logo,...

Mark Lilley
Jan 29, 20232 min read


When bad branding is bad for business
There's nothing complicated about it. Losing business can be a consequence of ineffective branding.

Mark
Nov 10, 20222 min read


Perception is Everything
Creating disruption in the current market creates credibility and desirability for your business.

Mark
Sep 13, 20221 min read


How a City Boy Got Dirty
Recently, I attended the AgTech Innovation Summit in San Francisco. That sentence alone would not be very exceptional by itself, but when...

Mark
Mar 31, 20226 min read