Businesses and organizations come to me and my company, Factus Creative, asking for “a new brand.” They often want to change their logo,...

There's nothing complicated about it. Losing business can be a consequence of ineffective branding.

Creating disruption in the current market creates credibility and desirability for your business.

Recently, I attended the AgTech Innovation Summit in San Francisco. That sentence alone would not be very exceptional by itself, but when...