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  • Writer's pictureMark

Perception is Everything

Impressions. Emotions. Making a distinction among your industry peers and showing that your business's values, character and reputation for positive social and environmental impact play a critical role in attracting new customers.

For today's employees, it is becoming more important to be culturally diverse and to make a significant contribution to the community than to maximize financial rewards.

The chances of employees staying with the company are much higher when they share the company's values and recognize its commitment to its CSR efforts.

In the same way that customers hold businesses accountable for their social responsibilities, investors are doing the same because of the long-term nature of investment strategies.

Your business's brand should be bold and distinctive. Don't underestimate an expertly designed logo and a robust identity; it will grab the eye, distinguish and differentiate from your peers in the same market.

Showing that you are disrupting the current market by identifying a problem you solve by providing an original, responsible and innovative solution creates credibility and desirability.

Customers are drawn to brands they are familiar with and brand recognition is the visual cue people use to identify a brand.

This leads to longevity, (sustainability) which creates brand loyalty, reliability, trustworthiness, authoritative equity for your audience.

A cohesive brand helps your audience, those loyal and just getting to know you, feel a genuine connection, while a clean design positions you as appearing confident and presentable.

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