Mark Lilley
- Mar 20, 2023
- 3 min
Distinguishing between visual identity design, brand recognition, branding, and a brand.
Tackling concepts that can mystify even the most seasoned of marketing professionals.
5 views0 comments
Mark Lilley
- Jan 29, 2023
- 2 min
Let's talk about how a logo is not a brand.
Businesses and organizations come to me and my company, Factus Creative, asking for “a new brand.” They often want to change their logo,...
8 views0 comments
Mark
- Nov 10, 2022
- 2 min
When bad branding is bad for business
There's nothing complicated about it. Losing business can be a consequence of ineffective branding.
6 views0 comments