Distinguishing between visual identity design, brand recognition, branding, and a brand.
Tackling concepts that can mystify even the most seasoned of marketing professionals.
Mark Lilley
Mar 20, 20233 min read
Let's talk about how a logo is not a brand.
Businesses and organizations come to me and my company, Factus Creative, asking for “a new brand.” They often want to change their logo,...
Mark Lilley
Jan 29, 20232 min read
When bad branding is bad for business
There's nothing complicated about it. Losing business can be a consequence of ineffective branding.
Mark
Nov 10, 20222 min read