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![Let's talk about how a logo is not a brand.](https://static.wixstatic.com/media/29154b_5e467755e7414779b03b9e0ad7d1888c~mv2.jpg/v1/fill/w_356,h_267,fp_0.50_0.50,q_90,enc_auto/29154b_5e467755e7414779b03b9e0ad7d1888c~mv2.webp)
Mark Lilley
- Jan 29, 2023
- 2 min
Let's talk about how a logo is not a brand.
Businesses and organizations come to me and my company, Factus Creative, asking for “a new brand.” They often want to change their logo,...
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![A RANT: Why asking for public consensus on logo concepts doesn't work.](https://static.wixstatic.com/media/29154b_1f82b8084b56451b9e654ee7d193d745~mv2.jpg/v1/fill/w_356,h_267,fp_0.50_0.50,q_90,enc_auto/29154b_1f82b8084b56451b9e654ee7d193d745~mv2.webp)
Mark
- Nov 6, 2021
- 3 min
A RANT: Why asking for public consensus on logo concepts doesn't work.
Asking social media strangers to decide your clients logo? Please don't.
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![How Designing A Typeface is Like Creating 26 Unique Logos](https://static.wixstatic.com/media/29154b_f17e45c344384d6ab255f40940a376e0~mv2.jpg/v1/fill/w_356,h_267,fp_0.50_0.50,q_90,enc_auto/29154b_f17e45c344384d6ab255f40940a376e0~mv2.webp)
Mark
- Feb 19, 2021
- 2 min
How Designing A Typeface is Like Creating 26 Unique Logos
Some might be wondering why I appear to be diluting or straying away from the primary purpose of my branding business and careening...
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