Mark Lilley
- Jan 29, 2023
- 2 min
Let's talk about how a logo is not a brand.
Businesses and organizations come to me and my company, Factus Creative, asking for “a new brand.” They often want to change their logo,...
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Mark
- Nov 6, 2021
- 3 min
A RANT: Why asking for public consensus on logo concepts doesn't work.
Asking social media strangers to decide your clients logo? Please don't.
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Mark
- Feb 19, 2021
- 2 min
How Designing A Typeface is Like Creating 26 Unique Logos
Some might be wondering why I appear to be diluting or straying away from the primary purpose of my branding business and careening...
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