A LOGO IS JUST THE START OF GREAT THINGS

Why the strategy process is so important before design

  1. Sets clear expectations. When I share what the design process looks like with you, it allows us to establish realistic project deliverables and deadlines together. You will know exactly what to expect from me and when to expect it, eliminating miscommunication.

  2. Puts you at ease. Understanding what the expectations are helps you know how your investment is being managed every step of the way. We will have established regular steps and check-ins so you know where everything stands.

  3. Lessens risk of failure. I believe having this process in place allows us to put the strategy we've established (well before any of the design has begun), so we have guideposts to refer back to, making sure the essence and substance of the strategy gets carried out in the design.

The Factus Process

01 / ONBOARDING

  • Initial inquiry
     

  • Welcome response
     

  • Introductory video call
     

  • Agreement to work together
     

  • Proposal, contract + first payment

02 / DISCOVERY

  • Factus Strategic Brand Survey (SBS)
     

  • Kickoff call
     

  • Collateral choices
     

  • Intermediate payment
     

  • Brand Strategy: creation, curation, delivery and collaborative refinement

03 / BRANDING

  • High-level SBS review
     

  • Concepts + exploration
     

  • Testing, evaluation, repeat
     

  • Persistent strategy linking
     

  • One Concept Brand hierarchy development
     

  • Contextual mockups
     

  • Brand reveal presentation
     

  • One round of client review + refinements

04 / DELIVERY

  • Organized final asset files + formats
     

  • Brand guideline walkthrough
     

  • Brand launch social media graphics
     

  • Final payment
     

  • Delivery of asssets
     

  • Wrap-up (video) call
     

  • Continued partnership + brand support

If any essential piece of the identity design process gets removed, the integrity of your brand becomes weakened. All are necessary to build a strong brand that is recognizable, credible and withstands the erosion of time.

TESTIMONIAL

If you need a fresh perspective and ideas, Mark's your guy. He's a steady presence on a team, focusing on an end goal until it's reached. I'd recommend Mark for a design [project] that leverages his creative skills on larger projects where dedicated attention is valuable.

—  Brandon Larocque, Managing Partner

Access Marketing Company, LLC

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