A LOGO IS JUST THE START OF GREAT THINGS

Why the strategy process is so important before design

Sets clear expectations.

When I share what the design process looks like with you, it allows us to establish realistic project deliverables and deadlines together. You will know exactly what to expect from me and when to expect it, eliminating miscommunication.

Puts you at ease.

Understanding what the expectations are helps you know how your investment is being managed every step of the way. I will have established regular steps and check-ins so you know where everything stands.

Lessens risk of failure.

I believe having this process in place allows us to use the strategy we've established (well before any of the design has begun), so we have guideposts to refer back to, making sure the essence and substance of the strategy gets carried out in the design.

The Factus "Maneuver"

01 / ONBOARDING

  • Initial inquiry
     

  • Welcome response
     

  • Introductory video call
     

  • Agreement to work together
     

  • Proposal, contract + first payment

02 / DISCOVERY

  • Factus Strategic Brand Survey (SBS)
     

  • Kickoff call
     

  • Collateral choices
     

  • Intermediate payment
     

  • Brand Strategy: creation, curation, delivery and collaborative refinement

03 / BRANDING

  • High-level SBS review
     

  • Concepts + exploration
     

  • Testing, evaluation, repeat
     

  • Persistent strategy linking
     

  • One Concept Brand hierarchy development
     

  • Contextual mockups
     

  • Brand reveal presentation
     

  • One round of client review + refinements

Delivery of final files

04 / DELIVERY

  • Organized final asset files + formats
     

  • Brand guideline walkthrough
     

  • Brand launch social media graphics
     

  • Final payment
     

  • Delivery of asssets
     

  • Wrap-up (video) call
     

  • Continued partnership + brand support

TESTIMONIAL

"Branding is one of the most important pieces to the marketing puzzle. Without it, there is really no way for us to market and advertise for clients on a day to day or week by week basis - which social media and email marketing require. We often turn away clients who have no branding and ask them to work with people like Mark with Factus Creative before coming to work with us - branding is the first big, important investment they should make if they are serious about their business."

—  amanda mclernon

founder & ceo of mclernon & co. and keep social marketing social