Encore Catering
![NewLogo 1.png](https://static.wixstatic.com/media/29154b_009feb9a7d044ab58f46e48d821139c3~mv2.png/v1/fill/w_150,h_150,al_c,lg_1,q_85,enc_auto/NewLogo%201.png)
Description of the business:
For over 13 years, Encore Catering & Culinary Services has been unified under a single approach – Good Food! Good food does not have to be complicated or designed in a lab to be interesting. All of our food is prepared in-house by skilled chefs driven to make your event exceptional. Whether you need a dressed-up affair or need to strip it down, our staff can provide as much or as little as you need.
Previous logos
![PrevLogo 1.jpg](https://static.wixstatic.com/media/29154b_4c966ae2f2a249858dad1b553d93b235~mv2.jpg/v1/fill/w_79,h_98,al_c,lg_1,q_80,enc_auto/PrevLogo%201.jpg)
![PrevLogo 2.jpg](https://static.wixstatic.com/media/29154b_27d5ff23ab924308823bd54ce860cf53~mv2.jpg/v1/crop/x_0,y_29,w_149,h_88/fill/w_150,h_89,al_c,lg_1,q_80,enc_auto/PrevLogo%202.jpg)
New primary, secondary logos
![NewLogo 1.png](https://static.wixstatic.com/media/29154b_009feb9a7d044ab58f46e48d821139c3~mv2.png/v1/fill/w_89,h_89,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/NewLogo%201.png)
![NewLogo 2.png](https://static.wixstatic.com/media/29154b_eb30e0afe1664c46a768d083441e81ae~mv2.png/v1/fill/w_181,h_99,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/NewLogo%202.png)
![NewLogo 3.jpg](https://static.wixstatic.com/media/29154b_73c2946f01214d2698ca4aac4cea1fcb~mv2.jpg/v1/fill/w_99,h_99,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/NewLogo%203.jpg)
The creative process
01
Encore Catering & Culinary Services is an established business that wanted to renovate their logo and brand. They had equity in their old logo and wanted to keep the main idea of a 'bowing' chef. The chef is bowing in gratitude from the accolades of yet another (an Encore) successful catered event.
![Concepts.png](https://static.wixstatic.com/media/29154b_1c76becab20f4a1d8fc40a9b7b95769a~mv2.png/v1/fill/w_638,h_289,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Concepts.png)
In this case, it was a matter of raising the level of sophistication, from an abstract and loosely drawn representation of a chef, to something with more detail, proportion and professionalism.
Since I had the basis for the logo, research was spent on trying different illustration styles for the chef. It was a blast sampling lots of fonts and incorporating a balance of elegant and bold typography, some with a slightly more retro look with heavy slabs, and others with a dash of dignified scripts and sharp serifs.
![NewLogos.png](https://static.wixstatic.com/media/29154b_e71f04a2399f4f1ea885b389f0c1d246~mv2.png/v1/crop/x_27,y_0,w_585,h_544/fill/w_91,h_85,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/NewLogos.png)
02
I decided to change the primary color from a dull and faded orange, to a bright and clean green, more palatable for the fresh food industry.
The green represents the fresh salads and veggies; I updated the dull yellow to a more seasoned mustard gold to represent breads, fish and flavorful dressings; the rich amber brown represents robust meats and chocolatey sweets.
Any combination of these colors would work in a smorgasbord of choices and feel fresh. A bold, beefy initial cap E is a great for the Encore as well as a counterbalance when used alone with the chef in a submark.
Some of the secondary marks are served up in a unique "bulging" square form.
03
The finished designs offer a more cultured overall look and elegance and the introduction of a logo in a roundel.
The visibility of a catering business meant opportunities to place the brand on lots of different surfaces like trucks, websites, digital signage, social media, employee uniforms, menus, emails and so much more.
![NewLogos2.png](https://static.wixstatic.com/media/29154b_1d20b1175dd04ce9982b778cef18648f~mv2.png/v1/crop/x_8,y_0,w_624,h_433/fill/w_59,h_41,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/NewLogos2.png)
The applications
Uniforms
![Uni.jpg](https://static.wixstatic.com/media/29154b_2941dffb3a1244e991dca76543dbb6e7~mv2.jpg/v1/crop/x_9,y_0,w_288,h_296/fill/w_57,h_59,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Uni.jpg)
![Uni5.jpg](https://static.wixstatic.com/media/29154b_7ed01a787dfb47fda044ac063c4c1eb8~mv2.jpg/v1/crop/x_0,y_24,w_326,h_334/fill/w_49,h_50,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Uni5.jpg)
![Uni4.png](https://static.wixstatic.com/media/29154b_cd39020471524be3a2135c0acea2988f~mv2.png/v1/fill/w_70,h_87,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Uni4.png)
![Uni6.jpg](https://static.wixstatic.com/media/29154b_49575efd985e473ab1a6f3874ef0c1b2~mv2.jpg/v1/crop/x_0,y_14,w_292,h_422/fill/w_58,h_84,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Uni6.jpg)
![Uni7.jpg](https://static.wixstatic.com/media/29154b_2fb49aa6460f42d681735eff35f69cfd~mv2.jpg/v1/crop/x_1,y_30,w_324,h_203/fill/w_55,h_35,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Uni7.jpg)
![uni2.jpg](https://static.wixstatic.com/media/29154b_106f073fd9e14d9bb2c2052a70141c83~mv2.jpg/v1/fill/w_63,h_48,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/uni2.jpg)
![Uni3.jpg](https://static.wixstatic.com/media/29154b_8c3e17f8485742b293a8c31213c69f26~mv2.jpg/v1/fill/w_60,h_48,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Uni3.jpg)
Truck wraps
![truckwrap1.jpg](https://static.wixstatic.com/media/29154b_4d132341f1be4cb69bdc816613393ef7~mv2.jpg/v1/fill/w_102,h_57,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/truckwrap1.jpg)
![truckwrap4.jpg](https://static.wixstatic.com/media/29154b_5b6162c69cfc4acaa5bc7dfe3f4ebc0d~mv2.jpg/v1/crop/x_0,y_26,w_640,h_314/fill/w_91,h_45,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/truckwrap4.jpg)
![truckwrap3.jpg](https://static.wixstatic.com/media/29154b_d520397a4d384f09a9e380303e4dfdec~mv2.jpg/v1/fill/w_88,h_50,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/truckwrap3.jpg)
![truckwrap2.jpg](https://static.wixstatic.com/media/29154b_45f84941f57343819066b6c498513677~mv2.jpg/v1/crop/x_0,y_9,w_574,h_339/fill/w_110,h_65,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/truckwrap2.jpg)
The collateral
Menu
![Menu cover.png](https://static.wixstatic.com/media/29154b_69c11e4c679543f08b76a0748ffe1ae7~mv2.png/v1/fill/w_108,h_70,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Menu%20cover.png)
Associated corporate deli logo
![WildSage logo.jpg](https://static.wixstatic.com/media/29154b_9a99255da03f465485a40acff051739f~mv2.jpg/v1/fill/w_165,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_3,enc_auto/WildSage%20logo.jpg)
![bcard.png](https://static.wixstatic.com/media/29154b_78525479a1304291b650675cce1cef3d~mv2.png/v1/crop/x_26,y_1,w_267,h_440/fill/w_67,h_110,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bcard.png)
Business card
Environmental signage
![ext_signage.jpg](https://static.wixstatic.com/media/29154b_cab274a6df00425f977097dbd0407ba5~mv2.jpg/v1/fill/w_93,h_165,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ext_signage.jpg)