Marty Neumeier, author and speaker on all things brand, defines brand by first laying out what a brand is not: “A brand is not a logo. A brand is not an identity. A brand is not a product.”
Neumeier goes on to say that “a brand is a person’s gut feeling about a product, service, or organization. It's what they think it is, not what you think it is."
My branding projects:
Peak to Peak Brewery
©1984-2021 Factus Creative, LLC. All rights reserved. All images and graphics on this site are taken, created, or owned by Factus Creative and Mark Lilley, unless credited otherwise.
Scroll to top