I consider myself a seasoned professional but I by no means have all the answers. My professional priority in life was working at an agency or internal creative department and observed. Now, I'm taking a more serious look at making my business succeed and am beginning to harvest all the tidbits of information I've seen and learned over the years. But how I like to work with you will be very different than other designers. I like to involve you early and often in the journey to tell your story. This is what I've done and the feedback I've gotten has been positive.
I've found that sitting down with you to ask a few questions about your business and how you want to track success is the best. I like to work with you throughout this journey because it's the only way to create not only something you really want, but what your audience expects. Lots of other things go into supporting your logo, to begin creating a more complete brand. A brand is not a logo. A brand is the confidence, trust, belief you instill in your audience and customers when they see your logo. They may recognize your logo, but if they had a very good, or poor, experience with your business, that logo becomes synonymous with that impression... either "very good" or "poor". Your brand is how they feel about you. Your product. Your service. Whether they come back to you for more business. Or if they tell others how poor their experience was, keeping potential new business away. You can have the best looking logo, but if your customer's experience with your brand is met with less than their expectation, then you start with an uphill challenge. Social media is everywhere and instant. Your brand can impress and thrive because of joy, or disappointment. In real time.
Once the logo has been finalized, then a few extra steps need to be discussed and pursued.
Congratulations! You've got a brand new logo. It's on your website, business cards, maybe you've shared your news on LinkedIn. But in today's digital world and instant access, it's a good idea to think about a social media strategy. I've learned to understand the importance of social media for promoting your business or events and keeping yourself distinguished from your competition. It's a good idea to attract followers and stay top of mind in your industry. They may not need you today, tomorrow or next Thursday, but when that time comes, they'll remember the impression you made and how you market yourself.