only one concept?

Why One Concept works

Key Takeaways

  • Years of experience and a strong process bring solutions

  • Strategy is priority and all design flows through this

  • Time better spent on quality rather than quantity

  • Order-takers provide options while professionals provide solutions

  • Final results are not geared to the client but to the target audience

EVERY LINE, STROKE, ANGLE, COLOR AND DESIGN ELEMENT WILL HAVE A CALCULATED PURPOSE, ALWAYS ALIGNED TO THE STRATEGY, ELIMINATING GUESSWORK. PROVIDING OPTIONS CREATES GUESSWORK.

Factus Creative's elements for an effective strategy

Strategy Venn Diagram.png

These are the ingredients that will help define your brand.

Reputation

  • Perception

  • Reliability

  • Ethical/Moral

  • Expertise

Attraction

  • Price

  • Features

  • Innovation

  • Convenience

Relationship

  • Customer Service

  • Responsiveness

  • Transparency

  • Communication

Distinction

Does your brand visually stand out in the sea of social media and hold up to the demands of scalability on different platforms and is easily recognizable? 

Competition

How does your brand stack up to your competitor’s presence in your shared marketplace and does your brand tell a more compelling story?

Audience

Do your customers associate your logo and business with trust, credibility and competence because your brand doesn’t need to change every few years?