Agriculture + environmental
How sustainability is related to agriculture
Sustainable agriculture is an important piece of the puzzle of how to feed more people and reduce climate change. Shifting food and fiber production to a sustainable system helps attain both objectives. Sustainable agriculture practices are intended to protect the environment, expand Earth’s natural resources, and maintain and improve soil fertility.
Why environmental sustainability is important
Environmental sustainability is important because of how much energy, food and human-made resources we use every day. Rapid population growth has resulted in increased farming and manufacturing, leading to more greenhouse gas emissions, unsustainable energy use, and deforestation.
The role of branding for making an emotional connection
When your company is able to build a strong brand, customers will develop an emotional connection with you.
This is where the power of effective branding and storytelling comes in.
Farmers are no different from other business owners. They are skeptical of the latest and unproven technology. Adoption, however, can be hindered by a number of factors unique to agriculture.
Your company will tell its story more effectively if you think of it as a brand rather than merely an innovative technology. As a result, you will be able to start winning over potential customers' hearts and minds.